Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

Peppa Pig Fairy Beanie Baby
Fans of the hit children's TV series Peppa Pig will love this Peppa Pig Fairy toy from the internationally popular Beanie Babies range. Peppa loves to dress up and play games, so here she is dressed as a fairy! The toy is 20cm tall and has wings, wand and a fairy princess crown. The Peppa Pig Fairy Beanie Baby is suitable for children from birth onward (just remember to remove all tags) and is a fabulous collectable gift for Beanie Baby aficionados. This Beanie Baby is exclusive to the UK. Look out for th

Russell Hobbs Ceramic Soleplate Steam Xpress Iron
This is a 2000W iron with a 250ml water tank and a ceramic soleplate. Lightweight and versatile, it offers self-clean and auto-steam features and can be used in dry, steam, surge of steam and spray modes. It has anti-scale and anti-drip technology and is practical, with a soft grip handle and anti-slip rubberised heel. It has a 2m power cable with a 360 degree swivel cord for easier ironing.

Jamie Oliver White Mug 2 pack
These simple and elegant mugs from Jamie Oliver have been created using quality porcelain that is dishwasher, freezer and microwave safe.

Lilbourne Large Sofa Bed Natural
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded

Sainsbury's Towel Raspberry
Sainsbury's have created this range of soft 100% cotton towels not only to dry your body and hair but to feel soft and comfortable against the skin. At 500g per square metre, the ringspun cotton and twisted loops also ensure great durability and absorbency with an added distinctive panel header bar that adds to the neat finish. Suitable for both the washing machine and tumble dryer.

Canon PG-40 Black Ink Cartridge
The Canon PG-40 Black Ink Cartridge is compatible with any Canon printer that takes a Canon PG-40 ink cartridge - iP1700, MP160, MP180, MP460, MP470, MX300, MX310, FAX-JX500, FAX-JX200. It is suitable for use with photo paper.

Travel Adaptor to the UK
If your appliance has a non-UK plug, you'll need this adaptor to ensure you can use it when travelling in Britain.

Sony KDL-40S5500 40" Digital Full HD 1080p LCD TV
Enjoy stunning picture clarity, colour, depth and definition with this simple, stylish and very affordable TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit

Tu Rounded Square 12 Piece Dinnerware Set White
A modern, brilliant white dinner set for four, made from stoneware. The set contains four each of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

Tower 5.5 Litre Aluminium Pressure Cooker
Hectic lifestyles mean we don't always have as much time to spend cooking as we'd like. Pressure cookers can really help out in the kitchen, taking only a third of the time to cook your favourite dishes. This medium capacity pressure cooker has an easy open and close lid that locks automatically for your safety and a helpful 'pressure ready' indicator so you can tell at a glance when the correct pressure has been reached. A non-stick interior keeps cleaning time and effort to a minimum while an aluminium ba

Sienna Timber Frame Canopy
Protect your patio, deck or veranda from the elements with the Rowlinson Sienna Timber Frame Canopy. Constructed of sustainably sourced wood, the frame sturdily supports the wall mounted retractable taupe-coloured canopy, which is also showerproof and removable for winter storage. The natural timber finish will fit perfectly with any garden or patio concept. The wood is pressure treated for longevity and sturdiness and guaranteed for 15 years against rot. Some assembly required. Care instructions

Jamie Oliver Foxy Lady Mug
Flatter the woman in your life with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Foxy Lady" message is a constant reminder of your admiration. The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully gift-boxed in a matching tin.

Jamie Oliver White Little Tinker Bowl 2 pack
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher, freezer, oven and microwave safe. These classic and durable bowls will look beautiful on any table and serve you well for years to come.

Postman Pat Post Box Bath time Set
Little fans of Postman Pat and his black and white cat will love bath time now! Getting clean has never been such fun. The Postman Pat Post Box Bath time Set is a handsome red post box that opens up to reveal the clean fun within. The set includes 3 washable crayons in bright, vibrant colours, 2 bits of post to put through the slot and foam letters of the alphabet. The letters stick to the sides of the bath when wet and provide plenty of educational fun - teach your children to recognise the letters and t

Belkin Universal Media Reader White
Easily download and transfer media from 56 different cards, including SDMicro SD, SmartMedia, CF, M2, Mini SD, MS and MS Duo with this Universal Media Reader. It plugs into your computer or laptop through USB and has upgradeable firmware to ensure that it will support future higher-capacity cards. Includes two USB cables for desktop or travel use.

Ross Performance Composite Audio Video (AV) Cable 1.5m
Connect stereo audio and video outputs from DVD, VCR, satellite receiver or games consoles to you television.

Verbatim 2GB Secure Digital Memory Card
The Verbatim 2GB Secure Digital Memory Card is a high capacity Secure Digital (SD) card that features 2GB of memory and will allow you to store thousands of photos on a digital camera. If used in a portable music player, it can store hundreds of songs. It will work in any device that uses SD cards. It features low power consumption, giving you more time on the move, and quick transfer rates so you don't have to spend too much time at the computer. It features a manufacturer's 2 year warranty.

Canon PGI-5BK Black Ink Cartridge
The Canon PGI-5BK Black Ink Cartridge is compatible with any Hewlett Packard printer that takes a Canon PGI-5BK ink cartridge - iP3300, iP3500, iP4300, iP4500, iP5300, iP5200R, iX4000, iX5000, MP510, MP520, MP600, MP610, MP810, MP970, MP600R, MP800R, MX700, MP530, MP830, MX850. It is suitable for use with photo paper.

Summer Fruits Mugs 4 Pack
Brighten up your kitchen with these cheerful summer fruits mugs. Featuring colourful strawberries, grapes and peaches on a yellow background, and script on the handles, rims and base. These dainty mugs are perfect for a tea party or dressing up your everyday set. They're dishwasher and microwave safe.

Nicky Clarke Kinder 4 Hair Ceramic Straightener
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control and style gorgeous straight locks with the Nicky Clarke Kinder 4 Hair Ceramic Straightener. The professional style straightener heats up to its maximum temperature of 230 degrees and is ready to use in just one minute. Say goodbye to the damage and frizz caused by steam straighteners - the ceramic coated plates ensure even heat distribution and are kinder to your hair, a

BT Freestyle 710 Twin Handset Phone
The stylish, silver BT Freestyle 710 phone set has all the features you need from your home phone. To start with, the large backlit LCD display is very easy to read, as are the chunky buttons. The handsets' range - 300m outdoors, 50m indoors - gives you plenty of room to roam, and fully charged they each allow 10 hours' talk time and 100 hours' standby. Other features include speakerphone, caller ID, call waiting and transfer, 50 name and number phone book, 5-number redial, keypad lock, call timer and out-

Ecoiffier Fire Station Playset
Little children can let their imaginations take over as they transform into fire-fighters with this bold-red fire station complete with firemen. A helicopter and helipad are even on hand for those emergencies when a fire truck just won't do! Suitable for children over 18 months.

Polly Pocket Aquatica
It doesn't have to be summer to splash around at the water park with Polly Pocket. This aqua park has dolphins, a pool, a slide, and a cold dunk bucket. Let Polly swim in the water and see her hair magically change colour as it gets wet! Suitable for children aged 4+.

Dr Kawashima's Brain Training for Nintendo DS by Nintendo
Dr Kawashima's Brain Training is nothing short of a phenomenon in Japan, and is one of the most popular ways to flex your mental muscles! So many games, so little time - each is designed to stimulate a particular cerebral skill. Write answers on the screen, and even speak others into the microphone. Manipulate letters, numbers and colours using your speed, skill, memory and control - by the end of a session you'll feel like you can solve anything! Suitable for ages 3 and over.

Different by Design Double Griddle
The Different by Design Double Griddle is absolutely ideal for fry ups! The surface combines a ridged area and flat area, so it's perfect for eggs, meat, vegetables, seafood and much more. Made from black enamelled cast iron it can be used on both gas and electric hobs. Suitable for hand washing only. Please note that this product can get very hot, and is recommended for use with oven gloves.

Different by Design Bath Mat White
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Twister
Twister is the game that ties you up in knots! Great fun for kids of all ages, it's an active, ice breaking game with bright colours and loads of laughs - just the things youngsters love most! Spin the needle on the instruction dial and place your relevant body part on the corresponding colour - it's very simple! The complications start when others join in, and then the mat gets crowded as bodies twist and turn to try and reach the colours required. Just like a board game... but you are the pieces. Twiste

Lexmark 15 Colour Ink Cartridge
The Lexmark 15 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 15 ink cartridge - Z2320, X2650. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit http://www.lexmark.co.uk/lexmark/sequentialem/home/0,6959,252735_653399417_1091329454_en,00.html for details.

Samsung R505 15.4-inch Laptop Silver
A high-quality notebook from Samsung with a large, 15.4-inch high-resolution display with plenty of processing muscle behind it. This is a flexible laptop, ideal for more advanced applications at home or on the go. Silver, modern "Aura" design, together with hardened, non-scratch lids and stronger edges, protects the computer from the inevitable knocks of life on the move. The 2.0GHz AMD processor with 2GB of memory will let you run all sorts of programs with no performance problems. The perfect widescr

Typhoon Sushi Dinner Set for 2
Now you can enjoy your favourite sushi and sashimi from the comfort of your own home with this dinner set by Typhoon. The set includes two white ceramic dipping sauce bowls, 1 sashimi/sushi serving bowl, 2 sets of bamboo chop-sticks and 2 bamboo placements that double as sushi rolling mats should you want to try your hand at making sushi! Made in China, this set can help re-create an authentic Asian dining experience.