Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Fight Night Round 4 for PS3Sigma Topline 7 Function Cycle ComputerTu Chrome 50 CD TowerSainsbury's Claw HammerTu Plain Dye Single Sheet and Pillowcase Set LilacSalter Max View Electronic ScalesPhilips 40W G9 Halogen Capsule Twin PackTu Projection Alarm ClockD and T Brushed Steel 1 Gang Light SwitchSquare Planter with TrellisYamaha DGX230 Digital PianoRussell Hobbs Nevada Brushed Stainless Steel Jug KettlePuppy In My Pocket Puppy NurseryBarbie Cut and Style RapunzleUltimate Bird Feeder StationSainsbury's Dark Seagrass 4 Drawer Tall StoragePanasonic DMP-BD60 Blu-ray PlayerOdyssey Tumble Twist Bath Mat CreamFisher Price Rainforest Waterfall SootherRowlinson Canterbury ArbourNigella Living Kitchen Appetiser Bowl Set CreamNintendo Wii ControllerWillow Tree TogetherPoach Pod GreenRowlinson Party ArbourZoggs Bobin Swim Jacket PinkSlendertone System ControllerConstellation 22" Navy Ellipse Trolley Case PrintedPhilips Nivea For Men Moisturising Shaving System RefillsZap Cotton Drill Beanbag Pink
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

Slendertone System Controller
The revolutionary Slendertone System hand held Controller is for use with the Slendertone System garments. This is the controller only, and includes no gel pads or belts for toning. The handheld controller can plug into a variety of Slendertone's products to control them, offering a flexible solution and allowing you to change the area you are exercising quickly and easily. The controller is portable and rechargeable, and the package contains both the handheld controller and a recharger. An instruction bo

S&C Two-cabinet Stand for up to 37-inch TVs Light Oak
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN372100/LOI model is beautiful, light oak veneer design with two flip-down storage units. It has a cable management feature to reduce cable clutter. Good for use with up to 37-inch televisions. Put your TV on top, and your AV equipment out of the

Masterplug European Travel Adaptor
An essential travel adaptor for when travelling in Europe.

Tu Metal Cabinet with Circle Mirror White
This robust metal bathroom cabinet has a circular mirror built into the door, it also has a magnetic locking mechanism to make sure all your smellies stay in their rightful place, rather than across your bathroom floor. White and easy to clean with just a damp cloth, this cabinet measures 33 x 33cm and has a depth of 15cm.

Ultimate Bird Feeder Station
The Ultimate Bird Station will encourage feathered friends to spend more time in your garden. Its handsome, antique and quirky appearance will blend beautifully with any outdoor design scheme and will add character to any garden, patio or terrace. At 245.5cm tall, it's out of reach of most earthbound predators, and its features include five hanging hooks for hanging assorted bird feeders or other accessories (not included), preening perches, a birdbath and a feeding plate. Just fit the easy to assemble par

Morphy Richards Accents Traditional Kettle Cream
This traditional style stainless steel kettle has been finished in cream for a neutral sleek design. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users while a rapid boil element means you never have to wait long for your cuppa! A water gauge indicator lets you see at a glance how much water is in the kettle, while a safety cut out automatically turns off your kettle should it start to boil dry. Quiet boil technology means the noise of t

Le Creuset Rectangular Roasting Tray Blue 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in blue enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Genoa Regular Sofa Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This low and spacious two seater sofa has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Prestige Pro Grip Gadget Set
Access all your essential kitchen gadgets on one handy display stand with this 5 piece set from Prestige. The set includes an ice cream spade, can opener, miracle peeler, pizza cutter and chrome corkscrew - you'll never have to search for an implement again, as they're easy to hand all the time. Made from tough stainless steel and with a heavy, sturdy feel, these gadgets all feature a santoprene thumb grip, which has a longer life span than normal rubber and makes the utensils easier to wield. The can open

Vivo Side Plate White
This white fine china side plate has been given a contemporary edge - its internal edge features a wavy edge and curved corners. A practical large side plate great for bread rolls or for placing under Villeroy & Boch soup bowls, it's both dishwasher and microwave safe. Comes with a 1 year guarantee.

Tu 16 piece Chop Stick Cutlery Set
The Tu 16 piece Chop Stick Cutlery Set is attractive, functional and useful. With 4 forks, knives, dessert and tea spoons, it's got all the components you'll usually need, and its chop stick style forged stainless steel handle design will complement any kitchen or dining room. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

SanDisk 4GB SD Memory Card
With the space for 4GB of data, you can be safe in the knowledge that this card will have the capacity for all the holiday photos of even the most proficient amateur photographer. Ideal for slotting into your digital camera, whether you're travelling to Phuket or Putney, no matter the special occasion, you would be hard pressed to fill this card. With the ability to stay intact even after a 10-foot drop, Secure Digital cards don't come much more secure - just don't drop it when it's inside your camera!

Lausanne Regular Sofa Natural
The contemporary-styled Lausanne chenille regular sofa is perfect for lounging. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort.

iDect C3i Single Telephone
This uniquely styled, high-end DECT cordless phone features backlit inverse display, 50 name and number phone book and allows for up to 10 hours' talk time with 100 hours' standby. With a range of 50m indoors and 300m outdoor, other features include caller display, speakerphone, call log and last number redial, and a selection of ringer melodies. The iTAM built in digital answer machine gives up to 15 minutes' total recording time.

Tu Kids Tell the Time Clock
Learning to tell the time is essential but can be challenging for small children, so Sainsbury's has designed this colourful and helpful clock to make this process easier. This circular wall-mounted clock has colour-coded and labelled minutes and hours on the hands. Further labels remind early learners which part of the clock means quarter past, half past and quarter to the hour. This clock requires 1x AA battery, which is included.

Kenilworth Large Scatter Back Sofa Plain Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Panasonic TG6411 Black Trio Handset Phone
This set of DECT phones from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display with illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are available, subj

Different by Design Egyptian Cotton Pillow
A medium support pillow with a luxurious Egyptian cotton cover. Suitable for everyday use, this pillow is machine washable.

Philips CD1554B/05 Quad Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces power as you move closer to the base station. The set contains one answer phone base station, th

Duracell Ultra AA Batteries 4 Pack
The batteries have been designed to be the longest-lasting Duracell battery in any application. They've also got a built-in power tester.

Abbey Dressing Table Stool
The Abbey Dressing Table Stool is the perfect companion for the Abbey Dressing Table, fitting neatly underneath. Made from pine and stained an attractive mellow brown, it matches perfectly the rest of the Abbey bedroom furniture range. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for m

Wood & Slate Bird Nut Feeder
The Wood & Slate Nut Feeder will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance will blend beautifully with any outdoor design scheme. At 24cm tall, it has a substantial capacity and can be filled with almost any kinds of nuts (consult an expert if you're not sure which nut types are safe and edible for most garden birds). There's no self assembly required; just fill with nuts, hang, retire to a discreet distance and watch the birds flood in. The Wood & Slate

Ansty Footstool Classic Floral Sage
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Vax Mach 1 Pet 1400w HEPA bagless Vacuum Cleaner
This machine features a large capacity drum and a combination floor head and telescopic hose for floors, stairs and smaller nooks and crannies. The turbo tool will agitate deep into carpet fibres, removing pet hairs and dust particles. Its washable HEPA filter will catch even the smallest particles and as it's bagless, this vacuum will not need replacement dust bags.

Mega Bloks Struxx Basixx 20
The Struxx Basixx 20 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 234 parts and 20 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content. No fewer than 5 feature parts enable the structures to be expanded furthe

Spokey Joe Single Child Bicycle Trailer
An easy to assemble solution to take your young child with you on your bike ride. A rain and bug screen keeps your child comfortable, while a four-point safety harness keeps your child safe. A universal coupler easily attaches to any bike. A bright orange flag, and a bright blue body makes it easy to see from a distance, further increasing the safety aspects. The wheels are rust free, it requires no tools to assemble. When you're done with it, it folds flat for easy storage.

Different by Design Hard Anodised 16cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan. Suitable for boiling veg, cooking pasta or heating soup for one or two people, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick brushed pewter finish and cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years to come. The aluminium is anodised, a process used to make the meta

Sony 8CM-R Camcorder DVD Blank Disks 3 Pack
A pack of 3 8cm writable DVDs for video cameras, with 30 minutes recording time and a disc capacity of 1.4GB on each. Compatible for playback with most DVD Video players.

Fisher Price Little People Garage
Get in the driving seat and race around this multi-story garage. If you don't fancy using the fun ramp, jump in the lift and let it winch you to the top floor. Real telephone sounds and petrol pump 'dings' help transform this toy into a buzzing repairs and fuel station. Comes complete with two figures, a tow truck, car, and two connectable fence pieces. Robust enough to withstand the inevitable scrapes of child's play this garage is also wipe-clean so sticky fingerprints can be easily washed away. Requir

Tu Faux Leather Tablemat and Coaster Black 4 Pack
Four durable, faux leather table mats and coasters, with neat stitching detail. These can be wiped clean with a damp cloth. Heat resistant up to 90°C, not suitable for items taken directly from the hob.