Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Plum Napoli Square PlanterTu Art Deco Jewel Frame 8x10" SilverTu 3 Tier Round Tube Glass ShelfEcoiffier WorkbenchEasy Karaoke DM-525 Wired MicrophoneDifferent by Design Copper Bottom Stainless Steel Saute PaTu Taffeta CurtainsWall.E Learning LaptopVerbatim High Speed Universal USB Memory Card ReaderPanasonic Lumix TZ6 10-Megapixel 12x Zoom Digital Camera BOak 3 Tier Shelving UnitGordon Ramsay Side Plates Set of 4Antony Worrall Thompson Set of 5 RoastersGelert Kids Camouflage Sleeping BagOdyssey Tumble Twist Bath Mat BlackSainsbury's Jigsaw with LaserLe Creuset Casserole Dish and Lid Volcanic 21cmPuppy In My Pocket Puppy NurseryPlaymobil Vet Operating TheatreDisney Princesses Talk and Teach TelephoneMorphy Richards Silver Opera KettleGallery Classic Ornate Mantle Mirror BlackJVC Purple Marshmallow HeadphonesGordon Ramsay Mug 4 PackSony DVD+RW Blank Disks 25 PackLe Creuset Rectangular Roasting Dish Blue 26cmVerbatim 8GB High-Speed USB DriveTomy Aquadraw ClassicBen 10 Omnitrix Projector WatchEpson C13T0484 Yellow Ink Cartridge
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

TomTom GO 940 Live Europe US and Canada
The TomTom GO 940 LIVE is its premium unit. It has a large, 4.3in widescreen with a simple touchscreen interface and can be controlled with simple voice commands. Also has wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapest petrol station aro

Newark Set of 2 Dining Chairs
The Newark Set of 2 Dining Chairs is a pair of contemporary dining chairs covered with dark brown cushioned faux leather. A high back offers support and gives the chairs a distinctive look. Stained wood veneer legs complete the contemporary look. These chairs coordinate with the Newark Dining Table. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured

Philips 2 Slice Toaster Stainless Steel
Get golden-brown toast whether you're using thick or thin slices with this stainless steel toaster from Philips. With two variable-width slots which are also extra deep, this powerful 950W toaster has a reheat setting to warm or further brown just-toasted bread. Defrost and toast bread from frozen during any of the 7 browning settings on this stylish, brushed black-metal toaster. It's safe to use with a high-lift feature to take out small slices of bread, has non-slip feet and automatically shuts off if not

LEGO Creator Race Rider
Get ready to race off road and on with the 3 toys in 1 LEGO Creator Race Rider. This super cool sports bike has working suspension and steering, kick stand, front steering and adjustable wings and windshield. The 266 piece set can be rebuilt into a chopper-style motorcycle or a powerful dragster, and includes instructions for all 3 models. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of

Tu 5 Piece Gadgets Set Red
Every kitchen needs a few classy gadgets for those specialised culinary tasks. This handsome set from Sainsbury's comprises all the essentials - a tin opener, pizza cutter, Y-shaped vegetable peeler, spice or parmesan grater and garlic crusher - each of them functional and elegant in gleaming stainless steel with durable red handle. It's everything your kitchen requires in one single set!

Hoover Airvolution Xarion Pets Vacuum Cleaner
The Hoover Airvolution Xarion Pets Vacuum Cleaner is a powerful yet compact vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1500W motor provides 250 air watts of variable suction for a range of household jobs. The bagless cylinder design gives 1.5 litres of capacity - no shopping for expensive, environmentally

Tu Fitted Sheet Plain Non-iron Teal
This convenient non-iron fitted sheet in teal is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Supreme Soft Grip Saute Pan
Cook in comfort with this sauté pan and lid. With a 3L capacity, this stainless steel pan features the Teflon Platinum Pro non-stick coating to ensure your food turns out the way you intended it. A 6.5mm encapsulated base ensures even heat distribution throughout the pan which helps prevent the burning of your delicious food. The lid is also stainless steel and both its handle and the pan's handle are made from soft to touch silicone that reduces the transfer of heat when used on the hob. The 24cm wide

Lausanne Chair Mocha
The contemporary-styled Lausanne chenille chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statu

Nigella Butter Dish
This simple but practical butter dish by cook extraordinaire Nigella Lawson and designer Sebastian Conran will make oozing butter wrappers in the fridge door a thing of the past. A thick earthenware tub finished in classic warm cream will keep your butter fresh and ready to spread. It looks smart on a table, worktop or in a fridge without being overly fancy. It's suitable for the dishwasher, so melted residue can easily be cleaned away. Arriving in a neat pale yellow box, this butter dish will make a gr

Chef'n Garlic Machine
Get fresh crushed garlic with ease with the Garlic Machine from Chef'n. Simply put peeled garlic into the tube bottom, screw it back on and twist the handle to press fresh garlic - watch your progress through the clear casing. Then use the grey cutter to slice off the garlic from the perforated holes. You can also pop the lid on and store the leftover garlic in the fridge for up to a week. The Garlic Machine can be used by either hand and is dishwasher safe.

BaByliss Pro 230 Sleek and Curl Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair or sleek and sexy curls in the comfort of your own home, get the BaByliss Pro 230 Sleek and Curl Straightener. The 25% longer ionic ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 230°C in just 15 seconds, while fast heat recovery maintains a constantly high temperature during use. The automat

Morphy 2000W Turbotip Steam Iron
This Turbotip Steam Iron not only has a continuous steam function to remove even the most stubborn creases but its durable ceramic soleplate also glides and flattens, with a sharp angle tip to get into the tightest of corners, collars and cuffs. A large water tank reduces re-fill journeys while its see-through canister lets you know at a glance when its nearing empty. A handy water jug with tapered nozzle is included in the pack to reduce the potential for spills. Anti-leak protection will prevent spots a

Supreme Soft Grip Steamer Insert
Steaming your food is a healthy and quick way to create some delicious meals. Be it vegetables, chicken or shellfish, this 20cm steamer insert will cook your food to perfection and is for use with the 20cm stockpot. The stainless steel steamer has a brushed steel finish and it suitable for use on all hob types. Easy to clean and dishwasher safe it features soft to touch silicone handles that reduces the transfer of heat when used on the hob. Manufacturers guarantee of 25 years.

Morphy Richards Accents Die Cast 4 Slice Toaster Black
This smart toaster by Morphy Richards combines a retro look with contemporary features. Up to four slices can be toasted at any one time, while variable browning control on each slot lets you have your toast well done while you do your partner's to a light golden. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up and cooled without you realising. A removable crumb tray ma

Tu Plain Dye Single Sheet and Pillowcase Set Lilac
Expand your linen supply with these versatile and durable polycotton pillowcase and sheet sets. The simple, solid colours on offer mean they can be matched to most any existing bedsets so you can add to whatever duvets and pillows are already on your beds. Fully machine washable and tumble dryer safe, each set contains a 90 x 190cm fitted sheet and two matching 75 x 50cm pillowcases. Machine wash at 40 degrees C.

Russell Hobbs Ceramic Soleplate Steam Xpress Iron
This is a 2000W iron with a 250ml water tank and a ceramic soleplate. Lightweight and versatile, it offers self-clean and auto-steam features and can be used in dry, steam, surge of steam and spray modes. It has anti-scale and anti-drip technology and is practical, with a soft grip handle and anti-slip rubberised heel. It has a 2m power cable with a 360 degree swivel cord for easier ironing.

Sainsbury's Shaggy Chenille Bath Mat Plum
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Different by Design Egyptian Cotton Fitted Sheet Cream
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single fitted sheet are 90cm x 190cm, the double measures 135cm x 190cm, the kingsize measures 150cm x 200cm, and the super-kingsize measures 180cm x 200cm. Machine wash at 40°C.

Sony KDL-37V5500 37" Full HD LCD TV Black
Enjoy stunning picture clarity, colour, depth and definition with this stylishly designed TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit what you're watc

LEGO DUPLO Bus
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Bus is fun, fun, fun! This bright yellow school bus comes with driver, two passengers, baggage and bus stop. Before boarding for your journey, don't forget to stow your luggage in the compartment! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophi

Tu White Table Cloth
Protect and beautify your table with this attractive Tu White Table Cloth. At 140 x 180cm, it will fit most medium to large dining tables. Made from 100% cotton, the table cloth is machine washable and can be tumble dried. Matching Tu White Napkin Sets are also available from Sainsbury's.

Dartington Spark Posy Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range unique is the swirling ridge pattern around the body of the vase, giving a cutting-edge, modern look to the design. Handmade, this vase is a beautiful accompaniment to any floral arrangement and has been exclusively designed for Dartington by Hilary Green.

Dirt Devil 12V Hand Held Vacuum Red and Silver
A powerful, 12V, battery-powered hand-held vacuum cleaner. Just the thing for picking up pet hair and other small bits of dirt. Simply place it back on its wall-mounted recharging stand when not in use. The vacuum comes with a crevice tool, dusting tool and an upholstery tool - all stowed away inside the vacuum. Unlike many other hand-held vacuums, it even has a separate brush motor for getting dirt off carpets and other fabric surfaces.

Aqua Beads Art Deluxe Set
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! With over 1200 beads, the Deluxe Set includes everything you need to get creative with Aqua Beads. The set contains coloured beads, bead holder, eight template sheets, three layout trays, water sprayer, base tray, instruction and handy tips sheets and tidy away tray. Suitable for ages four a

4 Drawer Slatted Bamboo Unit Dark Stain
Storage can often be a problem, many houses just don't seem to have enough built-in cupboard space, which is why this 4 drawer unit might be the perfect storage solution. Made from dark stained hard wood and bamboo it is robust while still being light and portable. Versatile enough to look at home in a bedroom, bathroom or living room it is the perfect size for DVDs, beauty products, underwear, paper or toilet rolls. The flat top is strong and large enough to act as a further shelf on which fu

Tu Pendant Lampshade Amber
This intricately designed lampshade consists of different sizes circlets interacting with amber-coloured cut glass pieces, which serve to give the light it casts a warmth and texture. The lampshade is constructed from sturdy steel and will fit normal lampshade fittings. Essential for sprucing up plain hanging bulbs. Recommended for usage with bulbs no greater than 60W.

Fisher Price Amazing Animals Train
This motorised train comes with 3 animals that sing, light up and perform various activities such as rattle, click or chew. Older children can have fun pulling this little train around themselves. Requires 3 x C batteries (not included). Suitable for children aged 6 months+.

Fisher Price Peek-a-Boo Piano
Attach this soft piano to your child's crib and let it entertain with soft lights and 10 different songs. As baby learns to kick he or she can activate the sounds, so teaching the laws of cause and effect in a fun and gentle way. As children grow, the piano can be placed on the floor and touching each key will encourage a different tune. Requires 3 x C batteries, which are included in the pack. Suitable for children from birth.

Magnext iCoaster
Kids will love the experience of building and running this fantastic, multiple award-winning iCoaster toy roller coaster - there are so many varying designs to create! The iCoaster combines sight, sound and speed with magnetism, high tech design and fascinating physics. The perpetual magnetic elevator will enchant youngsters, sparking an interest in how it works and inspiring them to find out more. The 18 sections of track snap manually into place and there are 20 background music and sensor beats - or plu