If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Lox Armoured Cable LockHoover Hurricane Pets and Stairs Vacuum CleanerBaByliss 10-in-1 Pivotal Grooming SystemHarvest Design 4 Basket Storage UnitSupreme Soft Grip Chef's PanVerbatim Mini Optical Travel MouseSuffolk 6 Drawer ChestGallery Provence Full Length MirrorHarvest Design 8 Basket Storage UnitRowlinson Garden DresserTefal Vitesse Diamond Stainless Steel KettleCello 19" HD-Ready Digital TV/DVD Combo with iPod DocMorphy Richards IntellichefDyson DC25 Animal All Floors Bagless UprightiDect N1i Single TelephoneLeapfrog Learn and Groove Activity StationMorphy Richards Easy Clean Harry Ramsden FryerOakham 2 Seater Fabric PlumJamie Oliver Top Dad MugBelkin Waverest Gel Mouse PadEpson T048 6 Ink Cartridge MultipackDifferent by Design Egyptian Cotton PillowGuitar Hero Metallica Solus for PS3 by ActivisionDifferent by Design Hard Anodised 25cm Frying PanSalter Razor Electronic Bathroom ScalesPony In My Pocket SalonChelsea Football Club Cotton CurtainsPavilion Corner TV UnitTu Antique Brass Candle Stick LampCanon BCI-24 Black Ink Cartridge
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Morphy Richards Silver Opera Kettle
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Breville Sandwich Toaster
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Sony CD Jewel Case 20 Pack
A pack of 20 jewel cases for storing CDs and DVDs.

Sylvanian Families Village Gift Shop
Mother Rabbit Butterglove runs the Sylvanian Village Gift Shop, where Brother Beagle loves to shop! The set comes with mother Butterglove Rabbit and brother Beagle Dog figures, plus over 35 gift shop accessories including merchandise. Suitable for ages four and up.

Baby Annabell Bathrobes and Shoe Luxury Set
Just what you need to care for Baby Annabell. This beautiful towelling dressing gown with belt comes with matching slippers, decorated with sheep. Perfect for sleepy time! Suitable for ages 3+.

Philips 6940 Mains Rotary Shaver
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Nigella Living Kitchen Storage Jar
Celebrity cook Nigella Lawson has teamed up with acclaimed designer Sebastian Conran to make this stylish and functional earthenware storage jar finished in a warm cream glaze with an airtight glass lid. This smooth, weighty jar would look great on any worktop, shelf or dresser filled with rice, pasta, sugar, coffee or tea. Specially designed to stand upright, on an angle or laying sideways, this versatile jar is practical while retaining its classic appeal. It's great for everyday use and is dishwasher sa

Western Digital My Passport Essential 250GB Portable Hard Drive Blue
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 250GB worth of data, you can store or backup 62,000 MP3 tracks, 71,000 digital photos, 110 hours of DVD quality video or 30 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

De'Longhi EC330S Pump-Driven Espresso Maker Stainless Steel
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Pump-Driven Espresso Maker EC330S is an essential appliance for any coffee-lover's kitchen. The high performance pump system, the traditional way to make espresso, uses 15 bars of pressure to dispense delicious hot coffee drinks quickly and easily from grounds or pods. The transparent water reservoir holds a full litre of water and can be refilled at any time, and the self-priming system means the machine is always ready

Bosch AHS 480-24T Electric Hedge Cutter
This Bosch hedge cutter features a high-grade, diamond-ground, precision 48cm steel blade for long sharp cuts. With 500w of power and 24mm tooth spacing, it can lop hedges with medium to thick sized branches. The ergonomic design makes it easy to use, while the high torque non-slip clutch, tip protector and blade brake add to its safety credentials. With 12m of cable there's plenty of room to move. It's well balanced, so it's 3.9kg weight won't be too much to handle. Two year guarantee.

Brita Elemaris Meter Cool White Water Filter Jug
The Brita Elemaris Meter Cool White Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy me

Jones Bailey Mantle Clock Black
This classic admiral's hat-shaped mantle clock will add a touch of style to any living room. The black wood composite casing is durable and houses the reliable quartz mechanism. The glass lens protects the classic white face with Roman numerals. The Jones Bailey Mantle Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

LEGO City 4 Wheel Drive with Horse Trailer
The perfect accompaniment to the LEGO City Farm, this LEGO City 4 Wheel Drive with Horse Trailer is the best way to transport your animals. Load the horse into the trailer, hitch it up to the powerful 4WD vehicle, and have your 2 mini figures drive out to the countryside for a day of fun and riding. The 176 piece set includes the 4WD vehicle, horse, trailer and a jumping rail so you can teach your horse all about show jumping! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO produ

Microsoft Office 2007 Home and Student
The most widely used office and productivity software in the world. This version contains the most important software for the home user, Word 2007, Excel 2007, Powerpoint 2007, and OneNote 2007. Word is great for producing any documents you need for school, hobbies, or for anything else. Excel is the world standard for collating and analysing data, while Powerpoint lets you create great presentations. OneNote is a clever tool that centralises all your information in one place, and lets you easily search yo

Canon PG-40 Black Ink Cartridge
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Braun 3170 Silk-épil Epilator
The Braun 3170 Silk-épil Epilator features Braun's SoftLift technology, designed to lift and remove hairs as short as 0.5mm, letting you remove hair whenever you need instead of having to wait for weeks of regrowth between waxings. Twenty tweezers work in concert to remove hair quickly and efficiently. It also features two massaging rollers to massage your skin both before and after the hair is removed for less irritation. The epilator has two speeds to choose from, and is mains-powered. It comes with a cl

Minky Automatic Airer
The Minky Automatic Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single, simple move. It has castors for easy mobility, plenty of hanging space and is equipped with a mesh shelf for "dry flat" items like delicate wool jerseys. The Minky Automatic offers a whopping 20m of total drying space, yet folds flat for easy storage behind a door, in a cupboard or under a bed.

Bristan Victorian Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires o

Gunn and Moore Cricket Batting Pads and Gloves
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Panasonic SDR-S26 SD Camcorder Black
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Tu Fitted Sheet Plain Non-iron White
This convenient non-iron fitted sheet in white is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Super kingsize is 180cm x 200cm. Machine wash at 40°C.

Sainsbury's Electric Detail Sander
For all your household DIY and carpentry projects, refurbishments and repairs, get the Sainsbury's Electric Detail Sander. This 125w sander is lightweight, easy to use and mains powered - meaning it requires no battery pack and no charging - it's ready to use. It has a 1.8m electrical cord and comes supplied with a piece of 120 grit sanding paper. The Sainsbury's Electric Detail Sander works at 12,000 orbits per minute for fast, efficient sanding and the hook and loop accessory fastening system allows for

Western Digital 500GB Mybook2 Home Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Home Edition hard disk drive. With 500GB worth of storage, there is space to fit up to 142,000 digital photos, 125,000 MP3 songs, 220 hours of DVD quality video or 60 hours of HD video - plenty of space for treasured memories. Taking up no more space than a paperback book, the Western Digital hard drive automatically backs up all your files and takes no installing - you can plug it in and use it almost instantly.

Philips Sonicare Deluxe Healthy White Toothbrush
The Philips Sonicare spins at 32000 oscillations per minute, cleaning every nook and cranny in and between your teeth to ensure your mouth is as healthy as can be. The Sonicare will provide up to two weeks' brushing from a single 24 hour charge of its rechargeable batteries. Simple place it on its base and it re-powers. There's two brushing modes, gentle start mode to protect your gums, an ergonomic handle and pulsing head. You can even store three extra brush heads in the brush. Includes travel bag. Sold

Le Creuset 26cm Cast Iron Grillit Granite
This 26cm "grillit", with granite finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to

Braun Xpressive Easy Start 7781UK Epilator
The choice between waxing and epilating is usually a pain threshold test. The Braun Xpressive Easy Start Epilator takes much of the pain out of epilation whilst reaching the hairs (and not the skin) that waxing usually misses. The epilation head features a unique arrangement of 40 tweezers and SoftLift tips for greater efficiency. Thanks to its pivoting feature, it adapts to body contours, for better short hair removal and thoroughness. The massage system stimulates the skin before and soothes it after the

Olympus 420 Accessory Kit
The Olympus 420 Accessory Kit is a useful set of accessories for your Olympus Mju 5000 compact digital camera. It includes a silver Mju neck strap and an extra battery to keep you going. Also included is a stylish, purpose-built Mju leather case to keep your camera in top condition. Compatible with all Mju cameras.

Tu White Wood Square Towel Ring
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Bristan Design Utility Lever Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a lift to operate. Bristan Design Utility Lever Basin Taps carry a 5 year guarantee and work well wit

Remington Straight in a Stroke Straightener
Want beautiful salon-straight hair in no time at all? You need the Remington Straight in a Stroke Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 30 seconds. The ceramic tourmaline Teflon-coated plates ensure even heat distribution, smoother gliding and are kind to hair. LED indicators allow you to keep an eye on the settings at a glance, and the safety lock, automatic shut-off and cool tip ensure