Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Body Sculpture Ab Trimmer
This ab trimmer from Body Sculpture protects the back and neck to focus your workout on the abdominal, oblique and core muscles, which can each be targeted by specific exercises. A padded headrest and reinforced roller frame mean you won't have to use your back, shoulders and neck to brace your upper body as you work out. Hand holders also keep your arms involved and able to help with that final crunch.

Minky Pro Workstation
The Minky Pro Workstation is more than just an ironing board. Its convenient ironing features include an extension lead (so you can iron where it suits you), a flex holder to keep the electric cord safely out of the way and a sleeve board for tricky ironing on delicate items. There's also a flip out coat hanger rail and a laundry rack underneath the board for storing ironed clothes out of the way without creasing them. It has a 100% cotton cover with a mesh surface to allow steam to flow easily through your

Simplehuman Bin Liner Size C
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Chelsea Football Club Beanbag
An official licensed Chelsea Football Club beanbag in blue decorated with the club's crest. Filled with fire-retardant polystyrene balls for safety and comfort, this soft and squashy beanbag is great for sitting and playing. The removable cover is machine washable. Not suitable for children under 3.

Samsung BD-P1580 Blu-ray Player
Experience photo-realistic television and crystal clear HD audio with this Blu-ray Disc player from Samsung. Connect it up to an HDTV via HDMI to experience breathtaking audio-visual clarity Blu-ray, high definition movies. Blu-ray players are the next generation of video technology, offering stunning HD video and detailed HD audio. Movies on Blu-ray Discs contain up to four times the resolution of DVDs for incredible clarity and stunning audio quality. If you have an HDTV, a Blu-ray player is the next log

Duracell Plus D Batteries Pack of 2
Suitable for all appliances requiring a D battery.

Polisport Joey Deluxe Child Seat
A perfect solution for taking your little one with you on a bike ride, this injection moulded plastic seat is a sturdy child seat for those who don't like the idea of a separate trailer. The seat has a number of features making it easy, good value for money, and good for child safety. A quick release frame attachment means you don't need to waste time every time you decide to ride without your child. The attachment will attach to most bike frames without rear suspension. A big cushion makes the whole ride

Fisher Price Funny Face Ride On Truck
Make topsy turvy faces that are sure to make children giggle with the Fisher Price Funny Face Ride On Truck. Simply turn the crank handle and watch his eyes spin around and his smile swish up and down. Jump on and have a fun ride as silly sound effects and songs jingle out. Under seat storage is a useful place for keeping bottles, sun-hats and other toddler items that need to be on hand during play time. Suitable for children aged 3 years and over.

Thermos Food Flask 0.5L
This stainless steel vacuum insulated flask features a wide mouth which allows you to eat directly from the flask. Keeps hot for up to 5 hours and cold for 24 hours. 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to take camping or to a more urban jungle - work.

Barbie Thumbelina Doll
Press Thumbelina's pretty flower and watch it open to reveal a mini Thumbelina with beautiful fluttering wings. Perfect for Thumbelina fans everywhere. Suitable for children aged 3+.

Gallery Classic Mantle Mirror Silver
This mirror features a frame in solid wood with a silver finish that has been aged for an antique look. It is only intended to be hung in a portrait position and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created by world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Yamaha DGX630 Digital Piano With Stand
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha DGX630 Digital Piano is a simple to learn electric piano with a built in teaching programme. The DGX630 has 88 full size, touch sensitive box style keys and 64 note polyphony. It plays 503 sounds (with 261 effects) in 2 variations of 160 different styles. It boasts 160 one touch settings and real time sound control, a MIDI connection, a USB to host/device connection and a backlit LCD d

Tu Hollowfibre Pillow Pair
Tu Hollowfibre Pillows come in packs of two and are great value. Offering medium support they have a synthetic filling. Suitable for everyday use, this pillow is machine washable and can be tumble dried on a low heat setting.

Sainsbury's Slotted Screwdriver Set
Three slotted screwdrivers with shaft lengths of 4cm, 7.5cm and 10cm. They all have magnetic tips to help keep the screw on the end of the driver, plus handles moulded in two types of plastic for a secure grip.

Philips Portable CD/FM Player AZ102S/06
A compact portable music player, great for someone who needs to move around with their music. It has a dynamic bass boost to fill a small to medium-sized room with deep notes. It offers a range of playback options - CD, CD-R, CD-RW - FM radio, and it has a line-in jack, so you can play music off a portable MP3 player as well. It can run off mains power or, for portability, off six LR14 batteries. Comes with a 12 month guarantee.

Banyan TV Unit
Made from sheesham, an Indian hardwood, Banyan furniture highlights the wood's natural grain and is hand finished to a smooth semi gloss finish. There's room in the useful storage drawers for DVDs, CDs and videos and there's space on the shelves for a DVD player, games console, cable or satellite unit. The unit will support a television up to 42 inches in size. The unit is delivered ready assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which t

Samsung DVD-SH893M Digital DVD Recorder 160GB Hard Disk Drive
Watch digital Freeview television, and make use of ultra modern capabilities with this advanced DVD recorder from Samsung. This affordable, feature-packed hard-drive recorder comes with 160GB capacity which allows up to 264 hours of recording time, so you can watch what you want, when you want. Freeview capability gives you a large range of channels to choose from, as well as a useful 8-day electronic programme guide. This player will even let you pause and rewind live television. It will play a wide ran

Sankey Heated Propagator Grow Warm 100
The Sankey Heated Propagator Grow Warm 100 means you can now grow your own seedlings from scratch, ideal for anyone who hasn't space for a greenhouse. Made from strong but lightweight polypropylene material and designed to fit on a windowsill, greenhouse shelf or other compact space, the kit includes a 12W heated growing base with reduced wattage for lower energy consumption, 3m cable and 13 amp fitted plug, two Sankey seed trays, a capillary water mat and a hints and tips leaflet, plus rigid gable top wi

Poach Pod Green
These clever little pods are perfect for poaching eggs, baking flans and cakes, or moulding chocolates. They are made from heat resistant silicone (to about 350°C), making them flexible, non-stick, and perfect for the oven or for poaching. These cute little kitchen additions come in a fresh green colour. They float in water to keep your eggs in tact when poaching. Microwave and dishwasher safe.

Toshiba Camileo P30 HD Camcorder
A great pistol-style HD camcorder, the Camileo P30 offers a range of features in a great, simple package. It captures full 1080p HD video, and has a flip-out 2.5in LCD to view your video on, and a useful 5x optical zoom. The ergonomic design means less wrist-strain for normal shooting than other camcorder designs. The versatile lens can go into a macro mode and focus as close as 10cm for amazing close-ups. Another great feature this camcorder has is electronic image stabilisation which reduces the effects

Tu Twist Ceiling Light Chrome
The twisted stems of this chrome ceiling light end in a frosted glass bulb to give a plant-like look. Bulbs are not included - you'll need three E14 bulbs with a maximum of 40W.

Tu Chopping Boards 2 Pack
Keep your kitchen work tops protected from stains, scratches and gouges with these attractive Tu chopping boards. Made from durable white plastic with cheerful red trim, the set includes a smaller board for smaller tasks, such as chopping herbs, garlic or cheese; and a larger board for chopping veg or slicing bread. These chopping boards are knife friendly, so they won't blunt your favourite kitchen knives, and they can be hung conveniently out of the way by their handle holes for handy storage.

Sainsbury's Canon BCI-24 Black and Colour Ink Cartridge Multipack
The Sainsbury's Canon BCI-24 Black and Colour Ink Cartridge Multipack contains 2 black and 1 colour ink cartridge, compatible with any Canon printer that takes a Canon BCI-24 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for

Western Digital My Passport Elite 320GB Portable Hard Drive
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Sainsbury's Shaggy Chenille Bath Mat Yellow
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Vax 2000W Ultrixx Bagless 4L Cylinder Vacuum Cleaner
The Vax 2000W Ultrixx Bagless 4L Cylinder Vacuum Cleaner is an ideal vacuuming solution for any environment. This vacuum cleaner is lightweight and easy to manoeuvre, with wheels and a carry handle. With 2000W for powerful cleaning performance, the four-stage HEPA filtration makes it a great relief for allergy and asthma sufferers.

Different by Design Hard Anodised 25cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's Different By Design brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years t

Sainsbury's 4.8V Cordless Screwdriver Set
This affordable kit takes the sweat out of loosening and tightening screws, and nuts and bolts. The small handheld 4.8V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screw heads or scratching paint. A safety-lock stops the screwdriver from switching on when not desired. The screwdriver set has a large assortment of useful attachments, from regular flat and Phillips (s

Plum Rectangular Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Rectangular Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in parallel benches in a single unit in a natural timber finish. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available

Hoover Dust Manager Pets and Stairs 2000W Vacuum Cleaner
The Hoover Dust Manager Pets and Stairs Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner for around the home. The 2000W motor provides 230 air watts of suction and is mains driven. The bagless design gives 2.5 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the transparent canister allows you to assess the vacuum's remaining capacity at a glance. The HEPA filtration system helps remove allergens from carpets and upholstery, making it idea